With all that's been written about the motivational forces behind decision making, I've read very little that addresses one of the more foundational drivers of action: curiosity.
The archetype is an elusive force that anchors characters, stories and brands deep into the throngs of history. It's the rebel, the caring mother, the warrior -- a backbone of storytelling that spans both longitudes and centuries. How can brands leverage these archetypes in our modern environment of dialogue and community building?
Enjoyed reading Archetype Branding in a Conversational World @FlamesOn5thAve
http://t.co/O991rE4w
@ewittke @privaswani all good am in Colorado skiing, great resorts not much snow how's the windy city?
