Several times over the past couple of weeks, I've been asked the simple question: "What kind of work do you do?"
"I'm in public relations," I respond.
Their responses often demonstrate a deep misunderstanding of the PR industry.
Today, Redbox carried out their "America's Movie Night" campaign, offering a free one-night DVD rental to anyone who entered a certain promo code during that day. Many people -- including myself -- found ourselves trekking long distances to Redbox machines all over America to claim our free, $0.99 DVDs.
There was a passionate outcry from those for whom the code didn't work.
It seems that more often than not, groups, religions and ideologies become represented by the most extreme members amongst them. While these extremist members often bask in the limelight of publicity, the moderate majority enjoys much less exposure to the general public. The consequence? False representation, in which all members of the group end up paying the price for the extremists' views or actions. For the victimized majority, good public relations may be able to help.