Something that was once of interest only to digital analytics geeks is now bordering on something of a cultural phenomenon. With its addictive business model in hand, Klout has become the supreme authority in measuring and ranking online influence.
Anyone who has ever boarded a crowded public transportation bus has witnessed this phenomenon: a line of people stand outside waiting to board. But the people already on board -- standing in the aisle -- refuse to scoot back so that the passengers outside can get on. Even when the back of the bus is nearly empty. Can this problem be solved?