Your Brand as Literature: Act I

Published on August 7, 2011 by Eric Wittke

This article is the first part of a three-part series. Read Act II here.

Between every press release, pitch, tweet, post, photo and event that your brand puts out there, one thing glues everything together: storytelling. As natural pattern-seekers, we humans string together the messages we receive into meaningful stories, helping us make sense of the world around us. A goal of public relations is to ensure that, when audiences string together a brand’s messages, they form stories that are as engaging, consistent and positive as they can possibly be. Continue reading →

How to Learn Anything, Quickly & Efficiently

Published on August 2, 2011 by Eric Wittke

Throughout my life, I’ve been fortunate enough to have been surrounded by some very, very talented friends. Seemingly overnight, I’ve watched them become the go-to people on an incredibly diverse list of topics, subjects and hobbies, ranging from dietetics to photography. I’ve always been stunned by the speed at which they acquired this knowledge — and I’ve made sure to take mental notes each time I’ve witnessed it. Continue reading →