If You Provide A Reason, They Will Come

During my undergraduate years, I paid my bills working as a security guard (a.k.a., crowd manager) around town. Much of my job involved ordering, directing and containing large crowds of people. And it was on this job that I discovered how much providing a simple reason can establish loyalty and respect with an audience. Continue reading

Google Plus: A More Natural Way to Share

The social web has become very good at simulating the offline social experience, with one powerful exception. Until recently, most social networks have been driven by the false assumption that people want to share everything with everyone in their networks.

Enter Paul Adams, the former Senior User Experience Researcher at Google. Adams systematically analyzed the way that people share things online and offline. His research (or his team’s research, as he humbly states) has become very popular in the marketing and sociology communities, laying the groundwork for Google+’s circles, among other things. But the finding that is most relevant to my point, and perhaps the most intuitive, is this: People don’t naturally share with everyone in their social sphere. They share specific things with specific people and groups. Continue reading