Yearly Archives: 2011

Influencers, Ideas & Resolutions For 2012

Published on by Eric Wittke

I don’t believe I’ve told anyone, but this blog is the product of one of my 2011 New Year’s resolutions. I had been fiddling with the idea of creating a space to engage with others about PR’s larger role in the world, and had been itching to make it happen. Thus, on June 11 and after weeks of planning and preparation, this blog was born.

So here we are, a year after that resolution. Things are looking good. What better way to end the year than to look at what’s been accomplished and what lies ahead? Continue reading →

Telling A Complete Brand Story [Image]

Published on by Eric Wittke

Telling a good brand story means ensuring that a brand’s media content has resonance, fullness and depth, much like a character in a well-written novel. In my previous Your Brand As Literature series, I wrote about how nonlinear brand stories can be conceptualized in three acts, much like traditional stories:

  1. Act I: Foundation & Goals
  2. Act II: Action taken towards the goals
  3. Act III: Proof of successes

This chart ties together those three ideas, giving visual shape to the idea of a “brand story.” By using this chart, you can see which parts of your own brand’s story need strengthening, and steer your brand’s narrative in the most desirable direction possible.

White Stripes or Black Net? You Decide

Published on by Eric Wittke

When you look at this fabric pattern, what jumps out at you the most — the white stripes, or the black net?

White Stripes Or Black Net?

My guess is that your focus is on the white, as mine was. Interestingly, this goes against common convention, where white is often seen as negative, empty space, thus diverting the gaze to everything else.