Eric Wittke is a public relations guy in Chicago who enjoys painting, sailing, reading and longboarding in his free time. He has a penchant for what makes us tick. Eric founded Flames On Fifth Avenue as a place to discuss and exchange ideas on how to push the limits of modern public relations.
The archetype is an elusive force that anchors characters, stories and brands deep into the throngs of history. It's the rebel, the caring mother, the warrior -- a backbone of storytelling that spans both longitudes and centuries. How can brands leverage these archetypes in our modern environment of dialogue and community building?
Something that was once of interest only to digital analytics geeks is now bordering on something of a cultural phenomenon. With its addictive business model in hand, Klout has become the supreme authority in measuring and ranking online influence.
Anyone who has ever boarded a crowded public transportation bus has witnessed this phenomenon: a line of people stand outside waiting to board. But the people already on board -- standing in the aisle -- refuse to scoot back so that the passengers outside can get on. Even when the back of the bus is nearly empty. Can this problem be solved?