Eric Wittke is a public relations guy in Chicago who enjoys painting, sailing, reading and longboarding in his free time. He has a penchant for what makes us tick. Eric founded Flames On Fifth Avenue as a place to discuss and exchange ideas on how to push the limits of modern public relations.
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The Irony of Curiosity

With all that's been written about the motivational forces behind decision making, I've read very little that addresses one of the more foundational drivers of action: curiosity.
By Eric Wittke | | Musings
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Archetype Branding in a Conversational World

The archetype is an elusive force that anchors characters, stories and brands deep into the throngs of history. It's the rebel, the caring mother, the warrior -- a backbone of storytelling that spans both longitudes and centuries. How can brands leverage these archetypes in our modern environment of dialogue and community building?
By Eric Wittke | | Branding & Reputation, Public Relations Science
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An Unlikely Authority

Anyone who has ever boarded a crowded public transportation bus has witnessed this phenomenon: a line of people stand outside waiting to board. But the people already on board -- standing in the aisle -- refuse to scoot back so that the passengers outside can get on. Even when the back of the bus is nearly empty. Can this problem be solved?
By Eric Wittke | | Branding & Reputation