I’d like to take this opportunity to state–clearly and concisely–why I believe there is a need for Flames On Fifth Avenue. Having published topics ranging from Tunisia to Martial Arts to Rebecca Black, I think that it’s time to thread these all together with a concrete explanation of what The Avenue’s purpose and goals are.

Mission Statement

To innovate the field of public relations through the knowledge of other fields and industries.

As someone who’s studied political science, I fully understand how much can be learned from other fields. Political science research often includes findings from economics, psychology, folklore, linguistics, history and many other diverse fields. Even physics has been used to advance political science and sociology, as Philip Ball did in his masterpiece Critical Mass: How One Thing Leads to Another.

I believe that many fruits lie outside of the current knowledge surrounding public relations. As PR continues to transform from an art into a science, these interdisciplinary connections will soon be more vital than ever before.

Goals

• To lead the field of public relations towards maximizing its interdisciplinary potential.
• To foster constructive conversations and debates around the published topics.
• To publish with a focus on quality over quantity.
• To promote practical creativity in the field of public relations.
• To inspire and promote a well-rounded thirst for knowledge in the field of public relations.
• To encourage and promote an unwavering mind for ethics in all practices.

I’ve been told countless times how important it is to be well-rounded in the PR industry. Yet, I’ve found very few blogs that analyze PR beyond the scope of corporate case studies and social media predictions. It is thus my primary goal, with this blog, to draw connections between PR and the diverse knowledge that the world has to offer.

If you’re aware of any blogs with similar goals, or are the publisher of one, please send them my way. I’d love to network.

Sincerely,
Eric Wittke
Google+ | @ewittke | LinkedIn

About the Author: Eric Wittke

Eric Wittke is a public relations guy in Chicago who enjoys painting, sailing, reading and longboarding in his free time. He has a penchant for what makes us tick. Eric founded Flames On Fifth Avenue as a place to discuss and exchange ideas on how to push the limits of modern public relations.